This was disclosed by the Deputy Chief of Staff, Mr Abu Jinapor, at the official launch of Miss Ghana @ 6O pageant at the Ministry of Tourism, Arts and Culture in Accra last Wednesday.

Speaking at the event, Mr Jinapor who also serves as the Vice Chairperson of the Planning Committee of Ghana@ 60 celebrations, said the government was determined to project a positive image of the country through the celebrations and the Miss Ghana brand is one of the suitable platforms to use to achieve the purpose.

He said the President, Nana Akufo Addo, endorses the pageant not just for its socio-cultural and economic benefits to the country but because it challenges young women to aspire for greater heights.

The Minister of Tourism, Arts and Culture, Madam Catherine Afeku reiterated the government’s support for Miss Ghana @ 60 and congratulated the efforts of past beauty queens on using their status to promote the country.

She acknowledged that the role of women in national development could not be underrated and as such, Miss Ghana must be supported to continue its good work of discovering beautiful and ambitious young ladies who play their part in the growth of the country.

“I encourage the media to help ignite the passion in our young people to celebrate who we are: that if you are a young dynamic woman or man,  bring out the qualities of your God-given talent and take that step to showcase what you can also do  for Mother Ghana, she stated.

Reiterating the essence of the pageant, Inna Mariam Patty, CEO of Exclusive Events Ghana, organisers of the pageant said, “Miss Ghana brand moulds Ghanaian women from all walks of life and enables them to freely express their values, concerns and help find solutions to issues affecting their communities.”

She expressed her appreciation to the government and the President for the support. “We are more grateful to them because we appreciate the diverse, huge and present responsibility of their office. 

“ We cannot thank them enough because they have prioritised our belief in empowering the younger and next generation despite the time constraints, inadequate resources and economic restraints.’’