info@businessghana.com
Michael Jackson‘s music is seeing a renewed surge in popularity, with Spotify streams climbing following the release of “Michael,” a biopic starring the King of Pop’s nephew, Jaafar Jackson, in the titular role. The film has sparked fresh interest in the singer’s catalog, drawing longtime fans back while introducing his music legacy to a new generation of listeners.
The King of Pop’s Spotify is seeing a spike in streams after the release of “Michael” on April 24, in U.S. theaters. Per information gathered by Luminate, a data and insights company, Michael’s streams increased by 95 just one week after the film premiered, as noted by The Hollywood Reporter on April 27. Combined streams have reached 31.7 million from 16.3 million the previous week.
Additionally, the outlet noted that Michael’s listenership increased by 5 million in a week, soaring from 68 million to 73 million.
The Jackson 5, Michael’s band with his brothers Jackie, Tito, Jermaine, and Marlon, also saw a boost from the biopic, with streams increasing from 1.3 million to 2.4 million.
A film like “Michael” is bound to include the singer’s iconic songs, and some of those included were “Thriller,” “Billie Jean,” “Beat It,” and “Human Nature,” along with The Jackson 5 hits “I’ll Be There” and “Never Can Say Goodbye.”
Michael was known for his unmistakable vocal style, and for the biopic, Jaafar and Michael’s voices were blended. In an interview with “Today with Jenna & Shenelle,” the 29-year-old singer and actor said he did all the performances in the movie, but he was singing “on top of Michael’s track.” The same process was done for Juliano Valdi, the young actor who portrayed a 10-year-old Michael in the movie.
Music supervisor John Warhurst explained the decision to The Hollywood Reporter, saying that while the two actors were capable of singing Michael’s songs, they had to think about whether or not the audience wanted Michael’s vocals to be included in the biopic. “Every movie is different, but here we think people want Michael to be part of it,” Warhurst explained.
“Michael” spans the singer’s early childhood through the “Bad” tour, which concluded in the late ’80s. Although the film covers more than two decades of his life and career, several later events, including his death, are not included in the narrative. However, there was an implication at the end of the movie that a sequel was going to be made.
As the final scene faded to black, text appeared, which read, “His story continues,” leading the audience to believe that a second part may be in the works.
As reported by Page Six, 30 percent of the sequel had already been filmed. Lionsgate motion picture chair Adam Fogelson said a sequel was always in mind, but they wanted to see the reception to the first movie before proceeding. “We do have probably 30% of a second film from footage that we already shot, and we will work with all the talent and try to let everyone know what our plan is in the next couple of weeks,” he said.
Audiences had mixed reactions to “Michael.” According to Rotten Tomatoes, the Tomatometer (based on professional critic reviews) stands at 39 percent, while the Popcornmeter (based on audience scores) is significantly higher at 97%.
One of the issues some people had with the film was that it glossed over or excluded some aspects of Michael’s life that were deemed controversial, per The Blast. Writer John Logan explained the biopic’s direction, saying the filmmakers chose to go with an “uplifting story” for the movie, while admitting that the pop star was a “complicated person.”
Slate critic Sam Adams wrote, “The purpose of a biopic is to show us aspect of a public figure that the public never had access to. But Michael utterly fails at giving us any sense of who Jackson was behind closed doors.”
Michael Jackson’s estate has generated billions since his death in 2009. Per Forbes‘ list of Highest-Paid Dead Celebrities for 2025, Michael earned $105 million in that year alone, securing the top spot. Over the past 25 years, the King of Pop has topped the list 13 times, with his highest-earning year coming in 2017, when he reportedly earned $825 million.
With soaring streaming numbers and the biopic, plus a potential sequel, renewed attention on Michael has continued to drive momentum across different platforms, further adding to the estate’s continued posthumous earnings and cementing the singer’s legacy.
