Veteran Ghanaian highlife musician Amandzeba Nat Brew has lamented what he describes as the growing commercialization of Ghana’s music industry, saying music is increasingly being treated like “fast food” rather than a lasting cultural product.
Speaking on The UpSide Down Show on Sunday, May 31, 2026, the “Wongbe Dze Ke” hitmaker said the rush for quick profits has left little room for the development and promotion of quality music.
“They don’t have enough space. You see, everybody’s quickly wanting to put something together and then get a profit from it,” he said.
“This is what they are reducing music to. It’s like fast food. Popcorn music, I mean, it comes, and fragrance is gone,” he added.
Amandzeba, whose music career spans more than three decades, argued that the trend is not necessarily the fault of musicians but rather the way music is presented and promoted by broadcasters.
“It is not the doing of the artist, though. It is the presentation that you can have on our TVs and our radios,” he said.
The veteran musician also expressed concern about the widespread use of foreign music in advertising and media productions, warning that it could have financial implications for the country through royalty payments.
“If I come onto your program and you are advertising a product and the soundtrack is from Europe or America, you might think you are cool today, but I’m telling you, when your economy starts balancing, they will descend on us because you are using Michael Jackson, you are using, you are using, they come for their royalties. You think you can pay?” he said.
Amandzeba further questioned attitudes toward intellectual property rights, saying creative works should not be treated casually.
“I have spoken with people who really matter in our space, and you tell them, so you want to tell me that intellectual property can be used like tissue paper? Yeah. Somebody’s intellectual property,” he stated.
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