Some Ghanaian public and private outfits have combined forces to showcase Highlife to the rest of the world and the effort, dubbed ‘Highlife to the World (H2TW)- Black Star Experience 2027’ is set to be launched with a concert on August 2, 2026 in Barcelona, Spain.

The showcase, which is being aptly described as a global campaign, will take off in March 2027 across the world on the sidelines of Ghana’s 70th Anniversary. It seeks to help promote and preserve Highlife  music and dance which are already widely known but need re-emphasis for more global appeal.   

 The Barcelona launch concert is being organized by the Ghana Embassy in Madrid, Musicians Union of Ghana (MUSIGA), Showbiz Africa and the BlackStar Experience. It will come off at Barcelona’s SeaSeaClub from 10:00am to 5:30pm.

 Artistes scheduled to perform at the Barcelona event will include Stonebwoy,  Bessa Simons, Amandzeba Nat Brew, Obrafour, Jupitar and more. DJs on rotation will feature Ghana’s best in Europe including, DJ Logs, DJ Demo, DJ Enoch, DJ King Solo and guest appearance by Spain-based Nigerian DJ Enny.

 The event is organized in partnership with Benayacon Entertainment, National Folklore Board, Ghana Tourism Authority and Creative Arts Agency, with support from the Spanish Embassy in Ghana and UNESCO Office in Ghana

 The Ghana delegation to Barcelona to be hosted by H.E. Kalsoume Sinare Baffour, Ghana’s Ambassador to Spain will include Bessa Simons (President, Musicians Union of Ghana), Madam Maame Efua Houadjeto (CEO of Ghana Tourism Authority) and Mr. Rex Omar (BlackStar Experience Coordinator).

 Others are Gideon Nee Aryeequaye (Executive Secretary of Creative Arts Agency; Verus Nartey (CEO, Showbiz Africa & Made in Ghana Consulting Ltd) and Eric Acquah (CEO of Benayacon Entertainment). 

 Highlife comes in several palatable flavours. It is hoped the upcoming global campaign would help win over more fans for that cherished genre.