A day’s workshop for media practitioners in the Western Region, has ended in Takoradi with a call on journalists to promote health issues that prolong the life span of Ghanaians.
The workshop was on the theme:” Media draws strategic lines for Good Life Promotion,” organised by the Johns Hopkins University Centre for Communication Programmes with funding from the United States Agency for International Development.
The Regional Co-ordinator of the Behaviour Change Support (BCS) Project, Mr William Joe Adusie, said the workshop was part of a four- year project by the university to strengthen and improve behaviour change communication on specific health interventions and infrastructure development.
He said the project covered thematic areas such as maternal care, neonatal care and child health, nutrition, family planning, Malaria and HIV and AIDS prevention, water and sanitation as well as Behaviour Change Communication infrastructural and capacity building.
Mr Adusie said the objective of the project was to partner with the Ghana Health Service at the national, regional and district levels to work towards achieving health Millennium Development Goals through sustained and coherent behaviour change communication interventions.
The Regional Co-ordinator said the BCS would meet with market queens and share with them the concept of Good life in order to enable them to serve as agents of change.
He said weekly talk shows would be organised at markets centres using public address systems to educate people on family planning, malaria and HIV and AIDS prevention, nutrition, child and maternal health.