Modest Fashion Ghana Limited would on August 3, 2019 introduce the "Modest Fashion Week Accra," a fashion and marketing event as a pacesetter in emerging fashion dynamics and trends, heavily influencing the art, and fashion industry.
It would also establish itself as a pioneer in the stylish conservative yet liberal strata of faith based fashion choices linked to beliefs of the niche demography.
A statement from Modest Fashion to the Ghana News Agency explained that the Fashion Week would provide a platform for the promotion and marketing of modest fashion and create an environment for style shoppers, models, stylists, designers, retailers.
It would also create a platform for brand ambassadors of modest brand opportunities in the multi – strata fashion and arts industry to showcase their brands for the world to know that there is beauty in modesty.
"We believe that covering up does not limit an individual and people can express their individuality in whatever clothing they choose to wear."
According to the statement, dressing over the years had grown past merely wearing pieces of material to reduce cold or cover up a person's dignity.
"It is seen as an art form, where people combine the benefits of wearing clothing and making a mark of style in today's world. It is regarded all over the world as a language everyone understands. That is to say, what a person wears communicates what he/she feels and where they belong," it added.
Modest fashion, the statement said, could be interpreted in many ways, nevertheless, it is typically used to describe clothing that conceals rather than accentuates the body.
Modest fashion was born through the need for more fashionable clothing options for young religious women and men and the fashion industry is now open to new ideas and creations as social media has prompted diversity to become a mainstay within the industry, the statement said.
"Women of different shapes, sizes, colour and faith can equally be as stylish and classy as anyone else."
The statement noted that the Fashion Week would be a time for the key players in the industry to reach a wider range of customers and people with similar objectives to partner.
"It promises to be a great marketing and learning environment as style influencers, models, designers and retailers will all come together towards promoting modest fashion."