It starts at 10:00 AM GMT prompt on Friday 27th March, 2020

It is designed to help CEOS, CMOS AND SENIOR MANAGERS of market, leading Brands, SMEs and Start-Ups, review and reset the fundamentals of Business Growth through CHALLENGER BRANDING strategies.

The coming months and years will be challenging, but full of opportunities.
Businesses and brands must be more resilient to deal with any future pandemics and replace opportunities that have been lost.

For instance, how do you approach the shift to digital marketing strategically, so as to serve not only as an emergency fill-in, but also carry on providing long-term value when the world eventually gets back to normal?

Themed "Challenger Thinking means Business Growth" this masterclass will seek to move entrepreneurs closer to focusing on what really matters: THE NARRATIVE they need, to be a COMPELLING CHALLENGER and how this spurs DISPROPORTIONATE GROWTH.

The masterclass sessions will be hosted online and participants and guests will be registered online and will receive an Appointment to View via E-MAIL OR WHATSAPP to join the webinars and watch panel discussions via live streams.

Resource persons are from Marketing, Media, Research, Technology, Financial Services and Marketing Communications industries.

They include David Blyth, Bright Ladzekpo, Dede Odamtten, Maximus Ametorgoh, Maame Ama Owusu-Arhin and Dela Agbo.