The Trans African Tourism & Unity Campaign has started a historic 40,000-kilometre road journey across 39 African countries, from  August 18, 2025. 

This initiative is a 163-day road journey across Africa with the sole objective of promoting a visa-free Africa by 2030, aligning with and accelerating the African Union’s Agenda 2063 vision for a united and prosperous continent.

Endorsed by the Government of Ghana through the Ministry of Foreign Affairs and led by former Ghanaian legislator, Ras Mubarak, the campaign seeks to foster continental unity, cultural exchange, and sustainable tourism.

The journey made its first stop in Lomé, Togo before proceeding to Cotonou, Benin, then Nigeria. Other places are Cameroun, Equatorial Guinea, Gabon, Republic of Congo (Brazzaville), Democratic Republic of Congo (Kinshasa), Angola, Namibia, Botswana, South Africa, Lesotho, Eswatini, Mozambique, Zimbabwe, Zambia, Malawi, Tanzania, Burundi, Rwanda, Kenya, Ethiopia and the Central African Republic. The rest are Chad, Niger, Algeria, Morocco, Mauritania, Senegal, Gambia, Guinea, Guinea Bissau, Sierra Leone, Liberia, Ivory Coast, Burkina Faso and ending in Ghana. 

Unity campaign

The Trans African Tourism & Unity Campaign is a bold step toward breaking down visa barriers, boosting intra-African tourism, and driving economic growth, youth empowerment, and cross-border collaboration.

Starting in Ghana’s vibrant capital, the journey symbolises Africa’s shared heritage and collective ambition for an integrated, visa-free continent.

“History will honour leaders who act decisively to unite Africa,” said Ras Mubarak, the lead campaigner. “A visa-free Africa by 2030 is not just a dream—it’s a necessity to unlock our continent’s potential in tourism, trade, and cultural exchange,” he stressed.

The campaign’s itinerary includes meetings with African Heads of Government to present letters advocating for visa-free policies, press briefings in each country, cultural showcases, and engagements with stakeholders to promote tourism as a catalyst for unity and economic inclusion.

Mr Mubarak, a dedicated Pan-Africanist, stated: “This campaign is a movement to reclaim Africa’s narrative through open borders and shared prosperity. By fostering a visa-free Africa, we pave the way for a stronger, more connected continent for future generations.”

The campaign is proudly supported by a coalition of partners committed to Africa’s development: Office of the Chief of Staff of Ghana, Afrimex Gold, National Investment Bank, Ghana Gold Board, GLICO Insurance, GNPC, Telecel Ghana, National Lottery Authority, Delcielo Optical Services, Kempinski Hotel Gold Coast City, Stanbic Bank Ghana, Pan African Progressive Front, Africans Rising, and Radisson Blu Brazzaville. These partners provide expertise in finance, insurance, energy, telecommunications, hospitality, and civil society, ensuring the campaign’s impact and sustainability.

The Trans African Tourism & Unity Campaign is a Pan-African initiative dedicated to promoting a visa-free Africa by 2030, leveraging tourism to drive unity, economic empowerment, and cultural exchange across the continent.