Delta's first international 360° Lounge has opened in London as part of the airline's sponsorship deal with Chelsea FC and is located within the four-star Millennium & Copthorne Hotels at Chelsea's Stamford Bridge stadium. Delta has exclusive use of the lounge for home games where it will host guests for pre-match hospitality. Delta invitees receive airline-style tickets enabling them to 'check-in' at the lounge and learn more about the Delta /Chelsea FC tie up.
"The new 360°Lounge is our first outside the United States and is a great way to entertain our customers on at home games by bringing a taste of Delta's service from the sky to the stadium," said Perry Cantarutti, Delta's senior vice president for Europe, the Middle East and Africa.
An LED-lit 'runway' leads to a dedicated entrance to the lounge where inside the 108 square metre space features a full-service bar and dining area. The lounge is expected to attract up to 250,000 visitors each year and joins a number of similar dedicated venues that Delta has opened at the home of U.S. sports teams it sponsors.