Online betting company, Betway Ghana has initiated Betway Up, a community sports support programme, which is set to kick start in February.

The initiative is aimed at uplifting sports teams and enhancing performance.

The ground-breaking initiative introduced by the leading sports betting company in Ghana, is part of the organisation’s quest to support the development of sports in the country.

The two-phased of the programme designed to uplift the skill set and logistics of participants would reach out to two groups of teams which comprise community teams across the country and top-tier teams in the country.

Beneficiaries of the programme would receive training in Branding and Social Media Leverage, Sports Ethics and Integrity, Intermediate and Advanced Coaching, Talent ID, Recruitment and Scouting, Medical & Fitness Training and Public Relations amongst others.

Teams who also, require support would receive training equipment and items to aid operations in their respective establishments.

The programme would not be limited to football teams but extensively include male and female teams in other sports disciplines.

Speaking to the media, Mr. Kwabena Oppong Nkrumah the Country Manager of Betway Ghana Marketing, said, Betway Up would support and uplift sports teams in Ghana adding that Betway was happy to be making significant contributions towards the development of sports in Ghana.

“This programme which is opened for all teams with members above the age of 18, would focus on upskilling and supporting teams across the country. We have a number of well-trained resource persons to offer training to the various teams.

Organisations would also receive training equipment as a form of support,” he said.

The Betway Up programme kicks off with training support for Amputee teams. They would receive medical and fitness training from experts as they prepare for the commencement of the new league.

Phase One of the Betway Up programme would run from February 2021 to June 2021.