The Basketball Africa League (BAL) and Envol City – an innovative real-estate project in the upscale district of Diamniadio in Dakar, Senegal – today announced a multiyear partnership that makes Envol City an official partner of the BAL and the league’s Country Partner in Senegal.

Beginning with the 2023 BAL season, the BAL and Envol City will collaborate on fan engagement initiatives that showcase the convergence of sport, music, food, art, and fashion, including at BAL Fan Zones during games in Dakar.  The first BAL Fan Zone was held in Dakar from March 5-15 and featured a DJ, live musical performances, concession stands, merchandise sales, opportunities to meet NBA and basketball legends, and more.  Envol City branding will also be visible on the BAL court and broadcasts during the 2022 BAL Playoffs, which will feature the top eight teams from the league’s Sahara and Nile Conferences competing in a single-elimination tournament and Finals at Kigali Arena in Rwanda from May 21-28.

“We are pleased to partner with Envol City to engage the passionate BAL fans in Senegal while shining a light on Africa’s capacity to be a global leader in sports and entertainment,” said BAL President Amadou Gallo Fall.  “Envol City shares our commitment to a future for Africa based on modernity and innovation, and we look forward to working together to use the convening and transformative power of sports to provide memorable experiences to BAL fans and guests.”

“Envol City is an innovative and modern real estate project, firmly focused on the future,” said Envol City CEO Moctar Thiam.  “Our vision for Africa in the future is one that is ambitious, innovative and a symbol of excellence.  It is therefore only natural for us to establish a partnership with BAL, a well-established brand on the continent and beyond.  Through our strong partnership with BAL, we want to be an example for pan-African youth and create bridges that build the path towards a common vision for Africa’s future.”

    We are pleased to partner with Envol City to engage the passionate BAL fans in Senegal while shining a light on Africa’s capacity to be a global leader in sports and entertainment

Envol City joins the BAL’s roster of world-class marketing partners, which includes Foundational Partners New Fortress Energy (NFE), Rwanda Development Board (RDB), NIKE, Jordan Brand and Wilson, and official partners Alley-Oop Africa, Attorney General Alliance (AGA) – Africa, Destination Senegal, and Air Senegal, Flutterwave and Hennessy.

The expanded 2022 BAL season features the top 12 club teams from 12 African countries playing a total of 38 games in three cities over three months: Dakar (March 5-15); Cairo, Egypt (April 9-19); and Kigali (May 21-28).  The BAL is reaching fans in 215 countries and territories in 14 languages through free-to-air and paid TV broadcast partnerships with Canal+, ESPN, NBA TV, Tencent Sports, TSN, American Forces Network (AFN), Voice of America (VOA), TV5Monde and VisionView TV and livestreaming on the NBA App, NBA.com and NBA.com/BAL.

The 2022 BAL Playoffs will tip off on May 21 at 8:30 a.m. ET / 2:30 p.m. CAT when Angola’s Petro de Luanda (4-1) takes on Morocco’s AS Salé (3-2), followed by Rwanda’s REG (4-1) against Cameroon’s F.A.P (2-3) at noon ET / 6 p.m. CAT.  The quarterfinals will continue on May 22 with Tunisia’s US Monastir (4-1) facing South Africa’s Cape Town Tigers (2-3) at 8:30 a.m. ET / 2:30 p.m. CAT, followed by defending BAL champion Zamalek of Egypt (5-0) against Guinea’s S.L.A.C (2-3) at noon ET / 6 p.m. CAT.

Winners of the quarterfinal matchups will meet in the semifinals on May 25 for the chance to advance to the 2022 BAL Finals, which will be held May 28 at 12:00 p.m. ET / 6:00 p.m. CAT and will air in Africa on ESPN, Canal+, VisionView TV and VOA radio, and around the world on AFN, ESPNews, NBA TV International, Tencent Sports, TSN, the NBA App, NBA.com and NBA.com/BAL.

Basketball Africa League 2022 Playoffs/Finals Promotional Spot: https://bit.ly/3wmEhaD (Credit: BAL)

Distributed by APO Group on behalf of Basketball Africa League (BAL).