Global Lead of X1, Richard Zhang, has described his outfit's newly forged partnership with the Football Association as the start of a purposeful and impactful journey aimed at elevating Ghana football at all levels.

Speaking at the official launch of the five-year agreement, Zhang emphasized that the collaboration between and the GFA transcends conventional sponsorship, representing a shared commitment to excellence, innovation and long-term growth.

“This is not just a partnership announcement, but the beginning of a shared journey—one built on ambition, excellence and a deep commitment to the growth of Ghanaian football. Today, X1 is proud to stand here as the Official Performance Partner of the Black Stars and the Division One League Super Cup.”

Zhang outlined a strategic vision anchored on two key pillars: elite performance and grassroots development. He reaffirmed X1’s commitment to supporting the Black Stars in their quest for continental and global success, while also strengthening domestic competitions through its backing of the Division One League Super Cup.

“Over the next five years, X1 will work closely with the Ghana Football Association to support and motivate the Black Stars in their pursuit of excellence on the continental and global stage, while also powering the Division One League Super Cup.”

In a significant move that highlights deeper stakeholder engagement, Zhang revealed that Black Stars players Gideon Mensah and Elisha Owusu will play dual roles as brand ambassadors and equity partners—an approach he described as symbolic of authentic belief and shared ownership.

“They are not just faces of the brand—they are part of building it. That reflects something deeper: real belief, real African ownership, and a real commitment to inspiring the next generation.”

Beyond the elite level, Zhang underscored X1’s strong commitment to grassroots football development. The company plans to invest in the provision of essential equipment such as kits, boots, and footballs to young players.

“If we truly believe in ‘Be the NeXt One,’ then we have to support talent not only when it becomes famous, but while it is still growing,” he added, reinforcing the brand’s philosophy of nurturing potential from the ground up.

With X1 Energy Drink marketed and distributed by Hoshi International, the partnership signals a forward-thinking collaboration designed to drive sustainable growth, inspire future generations and strengthen Ghana’s football ecosystem from grassroots to the global stage.