Brand consultancy Interbrand has named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report. Automotive and technology brands dominate the ranking. For the fourth year in a row, Apple and Google claimed the top positions in this ranking. Apple’s brand value grew by 5 percent to over USD 178.1 billion, while Google’s brand value rose 11 percent to USD 133.2 billion. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla entered the ranking for the first time, at #89 and #100 respectively.
The world’s five Top Growing Brands include Facebook (48% growth), Amazon (33%), LEGO (25%), Nissan (22%) and Adobe (21%). With a combined 29 positions, automotive and technology brands dominate this year’s report.