High-tech specialist Hisense and provider of smart TV products Foxxum extended their strategic partnership to 15 more countries. Working together closely since 2012 on an exclusive basis for Western Europe, Hisense and Foxxum built up a successful smart TV platform for the Hisense brand in this entire area. The contract includes Hisense branded products as well as white label products manufactured by Hisense.
The contract will continue at least until 2019 with ongoing renewal options and now covers 15 more countries Australia, Belarus, Bulgaria, Czech, Greece, Hungary, Indonesia, Israel, Malaysia, Poland, Romania, Russia, Slovakia, Turkey, Ukraine. At the same time, Foxxum managed to further improve content discovery for the users by integrating an even easier structure, new categories, additional content sources and a highly sophisticated search.