The new feature is intended to fasten delivery process, increase convenience and add more transparency to the food ordering process. To speed up the delivery process, Jumia Food uses a unique, and specialized tracking software called Urban Ninja which allows the Customer Service team to track down each food order from the moment the order is placed, to arrival time at the customers’ location.

It is now possible to dispatch drivers and plan for driver capacity in a very efficient and timesaving way.  He added that customers will see Jumia food introduce many more innovations like this, because it is one step closer towards their goal of offering amazing variety, frictionless and seamless meal ordering processes, with customer experience at the core.