The app would be available to end-users of smartphones, tablets, PCs and smart watches. The survey asks users which features are most important to them. One customer said the survey seemed to imply it was a ready product.

The product is described as an all-in-one feature rich service and includes services from text messages to video chat. Anytime will also include tasks that can be done in groups, like playing games, listening to music, and ordering food.

Like Snapchat, the service will keep chats private. On top of that, it will allow users to “encrypt important messages like bank account details.”

Amazon already launched messaging services for both enterprises and consumers, including the online video-conferencing service for enterprises, Amazon Chime. It also launched messaging and calling features for Alexa devices recently.