Ahmer Inam is the chief artificial intelligence officer (CAIO) at Pactera EDGE. He has more than 20 years of experience driving organizational transformation. His experience includes leadership roles at Nike Inc., Wells Fargo, Sonic Automotive and Cambia Health Solutions.

With the fourth quarter now upon us, every industry faces a challenge in managing a holiday production calendar that will deliver the goods. The key for startups looking to defend the quarter from disruptions is to adopt a proactive, data-driven approach to inventory management.

Here are five methods we’ve been counseling clients to adopt:

Use data and analytics to identify and map out the inventory being affected by the global shipping crisis. If you don’t have the data about what is on a ship transporting your materials, then use this crisis as an opportunity to justify prioritizing supply chain digital transformation with data, IoT and advanced analytics (e.g., machine learning and simulation). You need to know the location of your goods all times if you are going to successfully gauge what impact a shortage will have on your operation.

Ultimately, AI will help startups understand how myriad disruptions affect their supply chain so they can better respond with a Plan B when the unthinkable happens.

If you don’t have the data readily available, then you need to partner with a vendor and use a secure environment to share second-party data to deliver AI-driven actionable insights on the business impact on all parties involved, from startup to retailer to the consumer.

Simulate and forecast the impact of these supply-side issues on the demand side. Conduct scenario planning exercises and inform critical business decisions. If this ability is not in place, an emergency like a pandemic, civil unrest or an uncontrollable rate hike will wreak havoc on your business plan. Use this situation as an opportunity to put a disaster management program