That’s because December is the month when the cultural phenomenon that is Spotify Wrapped takes over the internet. It takes over Twitter, it takes over Instagram, it takes over TikTok, and some foolhardy souls even post it on Facebook. For users of Apple Music (myself included), it’s like being denied a seat at the cool kids’ cafeteria table. Everywhere we go, we are surrounded by Spotify Wrapped. We cannot escape Spotify Wrapped. And yet, we cannot participate. We’re forced to observe.
Until this year. This year, Apple Music readied a proper Spotify Wrapped competitor called Replay. (Replay has technically been around since 2019, but it used to be just, like, playlist stuff.) The statistics it shows you are not as in depth or interesting as the deluge of fascinating and Instagrammable information that folks get from Spotify, but no matter — you get the basics like top songs, top artists, and top albums. Reader, I was ecstatic when I heard about this. I ascended. December was, again, a month made for me.
Except, there’s a problem. The problem is that Apple Music Replay is not easy to share. And for that reason, it misses what makes Spotify Wrapped such a cultural phenomenon.
First and foremost, there is no summary. You know the incredibly useful card that every — and I mean every — Spotify user shares summing up their top tracks, top songs, top genres, and minutes spent listening? Apple Music just doesn’t have that. If you want to share close to as much information as Spotify users are sharing, you’ll need to dig through your Replay and get individual screenshots of all those sections. (Apple Music doesn’t have a genre category.)
This is the card you get if you scroll past every album under the sun. It’s not even that cool!
But that gets into another problem, which is that Apple Music Replay is presented in literally the least screenshot-friendly format possible. Your top artists and top songs are listed first in slideshows of five (meaning you scroll through them and see one at a time) and then in long lists of 10. The 10 do not fit on a screenshotable page. You can get, at most, the top seven, but the picture makes it pretty clear that you’re only getting part of the list.
There is a way to get a slightly neater screenshot (it is not nearly as visually appealing or well laid out as Spotify’s presentation, but it does exist) of just your top five artists and top five songs, but this is literally buried. The way to find it is to go to the Top Artists or Top Songs slideshow, click through the entire slideshow, and it’s there at the end. I asked every Apple Music user I know, and none of them had found this screen on their own because none of them had bothered or wanted to click through that slideshow when there was also just a list they could read.
I understand that these are small complaints to be making in the grand scheme of the world. But I think what they speak to is that Apple Music Replay is not optimized for the use case that has made Spotify Wrapped such a cultural phenomenon: social media sharing.
This is what the slideshow looks like. Like, am I supposed to screenshot and share this album cover?