What's Driving Growth: Early Access Through Binance Alpha

 This surge is largely driven by Binance Alpha -- an early-access discovery platform integrated into Binance Wallet and Exchange. It empowers users to engage with high-potential Web3 projects before they become broadly available, and to benefit from exclusive Token Generation Events (TGEs) and airdrops that have demonstrated significant reward potential.

     * Pre-Listing Discovery and Token Access: While listings are never guaranteed, Binance Alpha has already proven to be a potential pre-listing discovery tool: since its launch in December 2024, 18 tokens featured on Binance Alpha have been listed on Binance Spot -- representing 43% of all new listings during that period.*

     * Binance Wallet Exclusive Token Generation Events (TGEs): Many projects choose Binance Alpha to host their TGEs exclusively, attracted by strong liquidity and user engagement that this path offers. Thanks to this, Alpha users can enjoy early-stage access to high-potential Web3 projects at discounted token prices. Across the 15 TGEs launched via Binance Alpha in 2025, on average participants purchased tokens at prices nearly 8 times lower than their Day 1 closing price.

     * Binance Alpha Aidrops: Binance Alpha also rewards active participants with regular airdrops. Since the beginning of May, eight token airdrops have been distributed to Binance Alpha users, delivering a cumulative value of $1,076 per user based on Day 1 closing prices.

     * User-Centric Innovation: "The rise of Binance Wallet signals more than just volume -- it reflects a shift in how users want to engage with Web3," said Winson Liu, Global Lead of Binance Wallet. "Binance Alpha, now available on both Binance Wallet and Binance Exchange, is redefining how users discover early-stage projects and earn real rewards -- we're setting a new standard for user-first participation in Web3."

 Alpha Points: Powering Fair Access and Participation

 As Binance Alpha's exclusive TGEs continue to see overwhelming demand, Binance has introduced a point-based system to ensure fairer access and reward genuine user engagement: Alpha Points. The scoring system prioritizes active users based on their Alpha token purchases, trading volume, and supported asset balances across Binance Wallet and Exchange.

 Alpha Points are calculated on a rolling 15-day basis and determine eligibility for TGEs and airdrops. In May 2025, Binance enhanced this system with a consumption mechanism: points are now spent when users confirm participation, turning Alpha Points from a passive score into an active access credential.

 "As user demand for early access, exclusive Token Generation Events, and airdrops on Binance Alpha continues to grow, Alpha Points ensure that access remains fair and transparent," said Winson Liu. "By rewarding active participation, we're giving committed users a more equitable path into high-demand opportunities -- while scaling Binance Alpha to support even more standout Web3 projects."

 The impact of Alpha Points was both immediate and measurable. On April 25, the day the mechanism was introduced, the number of active traders on Binance Wallet surged more than 58%, from 44,967 to 71,228 -- the highest across all major crypto wallets, according to Dune [2]. Trading volume more than doubled, jumping from $48.46 million to $118 million in just 24 hours. This sharp increase in participation captured users' tremendous initial excitement and set the stage for expanding the Alpha program, attracting more high-potential Web3 projects, and thus driving further user utility.

 Binance remains committed to expanding the Alpha ecosystem by partnering with top-tier Web3 projects and strengthening the incentive structures that drive meaningful user participation and increase participant rewards. Future Binance Alpha campaigns, Binance Wallet enhancements, and community-focused initiatives are all designed to deliver greater access, rewards, and utility to users. For the latest updates, follow Binance's official channels.

 *In total, approximately 10% of all tokens highlighted on Binance Alpha have been listed on the Binance Exchange.

 For full details, see the official Binance Alpha Points FAQ [3].