The Protea Hotel group is the leading hotel group in Africa with the most extensive footprint; with over 116 hotels, with 10,148 rooms, in eight African countries (South Africa, Zambia, Nigeria, Ghana, Namibia, Malawi, Uganda and Tanzania). Protea was founded in 1984 and has grown its portfolio and brands, reinvested and upgraded its hotels.

The group comprises of two brands, the mid-up market Protea Hotels (including the lifestyle brand Protea Hotel Fire & Ice!) brand and the superior deluxe African Pride Hotels, Lodges and Country Houses brand. Our core business is to manage and market hotels, on behalf of Owners, either under a management agreement or a franchise agreement.

Our purpose also is to acquire and maintain GUESTS, through anticipating, maintaining and exceeding the GUEST expectation.