Abewini Consults is a Marketing Consultancy firm. The primary concern of Abewini Consults is to create solutions (service solutions) that help make the duty of living life much simpler, easier and efficient. Consequently, the development, marketing, management, and sustenance of groundbreaking simple but relevant everyday service solutions is what keeps the team at Abewini Consults awake at night. As a marketing firm, Abewini Consults is deliberately biased towards the following Marketing Functions namely; a) Service/Product Development and Reengineering b) Market Development and Segmentation c) Promotion design, implementation and measurement d) Advertising Strategy formulation, execution and evaluation e) Behavior modification and retooling f) Business Development (market and value growth, value and supply chain optimization, profitability and utility/margin maximization strategy formulation) Abewini Consults shall from time to time leverage the synergies of promoters, activation managers, media buying agencies, digital agencies, and other digital/experiential agencies to deliver solutions that answer to the marketing shortfalls of its clientele. We also believe in the power of research to help unlock insights but never pretend to be a research agency. Engaging in Collaborative Partnerships is the guiding principle that defines and shapes the way we do business at Abewini Consults. At the core of any and every marketing effort is the GENERATION OF DEMAND; once (consideration/trial), twice and several times over (repeated purchase and adoration). With this clear understanding of the job to be done, the team at Abewini Consults spares no effort at ensuring that generating, aggregating, organizing and sustaining demand (for both service and/or product) remains the driving force for success.