The MRC (Market Research Consultancy Ltd) is one of Sub-Saharan Africa's largest market research agencies outside of South Africa. Specialising in both qualitative and quantitative research, we conduct over 600,000 quantitative interviews and 1500 qualitative sessions annually in more than 25 African countries. Our Mission: to provide unique, research based consumer insights, which bring value to our clients and enable greater positive market impact.

Our Vision: to be the leading research agency in Africa. A multinational, pan-African agency, with a global influence.

Present clients span local and international markets. Companies based both in Africa, and on the international stage, rely on MRC for their market insight..