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Webinar 45 mins + 10 mins Q&A 13 November

Presenters: Simon Atkinson Chief Knowledge Officer, Ipsos

Oli Sweet Head of Ethnography, Ipsos

Maya Ilic VP, Global Communities Innovation, Ipsos

Nanzala Mwaura Chief Growth Officer, Ipsos in Sub-Saharan Africa

Christie Moorman SVP Online Communities, Ipsos in the US

  In recent years, the middle class has been squeezed by unprecedented challenges, from pandemics and climate change to a cost-of-living crisis and geopolitical tensions. Our webinar will delve into these issues and explore the evolving definition of the middle class across different cultures and economies.

Join us as we unveil new insights, highlighting the struggles faced by the middle class during what we've termed the "Uneasy Decade".

This session will provide thought-provoking perspectives on topics like job security, housing, and the aspirations we hold for our children. We’ll also share findings from our new research, offering on-the-ground perspectives from countries like the US, Mexico, and the UK.

Discover what terms like "freedom", "familismo", and "understatedness" mean within different cultural contexts.

Don't miss this opportunity to gain a deeper understanding of the current dynamics shaping the middle class globally. We look forward to welcoming you to what promises to be an enlightening session.