MTN GHANA CHAMPIONS DIGITAL INCLUSION WITH LAUNCH OF DIGIFEST 2025

MTN Ghana has officially launched DigiFest 2025, a month-long festival celebrating digital innovation, creativity, and opportunity. DigiFest is designed to showcase MTN’s digital product suite, deepen customer engagement, and reinforce MTN’s position as a leader in customer-centric digital innovation. 

Speaking at the launch, Stephen Blewett, Chief Executive Officer of MTN Ghana, emphasized that DigiFest is both a celebration of MTN’s achievements and a bold step toward a fully digital future. “MTN does not see itself simply as a telecom company, but as a digital company,” Blewett said. 

He highlighted MTN’s contributions to building an inclusive digital society, including over $1 billion invested in Ghana’s digital infrastructure over the past five years, with an additional $240 million investment this year. “From mobile money to music, video, gaming, education, healthcare, and enterprise solutions, MTN is enabling people to live, work, and fully participate in the digital world—anywhere, anytime,” he added.

Mr Blewett also underscored MTN’s commitment to empowering the next generation of innovators through initiatives such as the construction of the $25million ICT hub as well as the MTN Digital Skills Academy. 

Ibrahim Misto, Chief Digital Officer of MTN Ghana, highlighted the transformative power of technology and artificial intelligence in reshaping industries and everyday life. “AI is redefining markets and the skills needed to thrive,” he said. 

Mr Misto also drew attention to the rise of mobile gaming as a platform for creativity, entrepreneurship, and global competition, reflecting the opportunities technology presents for Ghana’s youth. “Mobile gaming is more than just entertainment; it’s a platform for creativity, entrepreneurship, and global competition. Ghana’s youth now have the tools to innovate, connect, and compete on the world stage, and technology is opening doors to opportunities that were unimaginable just a few years ago,” he added.

DigiFest 2025 offers a blend of educational, interactive, and entertaining experiences. Over the course of the festival, participants will experience a UX/UI hackathon, experiential booths with gaming stations, Spin the Wheel engagements, and demonstrations of the myMTN app. AI community sessions will focus on university students and staff to spark interest in MTN’s digital initiatives, while Tech Quiz Fridays provide fun, interactive learning opportunities with weekly rewards. 

The festival will showcase digital concepts and products from partners including Samsung, Huawei, Unotelos, Abena AI, and Smart Home solutions across multiple booths and screens. 

DigiFest 2025 reflects MTN’s Ambition 2025, reinforcing the company’s commitment to building a bold, inclusive, and digitally empowered future for all Ghanaians.