Job Summary

The Media Buyer (Manager) is responsible for planning, negotiating, and executing media buys to maximize campaign reach, engagement, and ROI for the organization.

This role ensures efficient allocation of media budgets, vendor management, and campaign monitoring, while collaborating closely with strategy, creative, and account teams to deliver impactful campaigns.

The successful candidate will lead the media buying team, optimize media spend, and ensure alignment with client objectives and agency goals.

Key Performance Areas

·Media Buying & Planning

·Vendor & Channel Management

·Budget & Cost Optimization

·Campaign Monitoring & Performance Analysis

·Team Leadership & Development

·Compliance & Reporting

Key Responsibilities

1. Media Buying & Planning

• Execute media buys across digital, print, broadcast, and OOH platforms
• Ensure media placements align with client objectives and campaign strategy
• Optimize media allocations for maximum reach, engagement, and ROI
• Collaborate with strategy and account teams to support campaign planning

2. Vendor & Channel Management

• Negotiate pricing, placements, and contracts with media vendors
• Build strong relationships with media owners and advertising platforms
• Evaluate vendor performance and ensure service quality and delivery timelines

3. Budget & Cost Optimization

• Manage media budgets and track spend across campaigns
• Identify opportunities for cost savings and media efficiency
• Ensure accurate invoicing, approvals, and reconciliation with Finance

4. Campaign Monitoring & Performance Analysis

• Track and report on campaign performance metrics and KPIs
• Analyze media effectiveness and provide recommendations for optimization
• Prepare post-campaign reports for clients and internal teams

5. Team Leadership & Development

• Supervise media buying and planning staff
• Assign tasks, monitor performance, and ensure accountability
• Support professional development, training, and mentorship
• Foster a culture of accuracy, efficiency, and collaboration

6. Compliance & Reporting

• Ensure adherence to advertising standards, regulations, and platform policies
• Maintain accurate records of contracts, media placements, and invoices
• Provide regular reports on media performance, budget utilization, and ROI