Assistant Marketing Manager
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Based in Accra, the Assistant Marketing Manager reports directly to the Country Sales and Marketing Manager.
Develop the marketing policy of the company and the tools to implement it.
Be the responsible of the marketing, communication, social media of the company and its brand :
Admin:
- Establish routine of brands manager and submit weekly plan to sales manager and ceo
- Weekly meeting with team + one to one follow up
- Monthly meeting with team, and management on monthly report and activity + plan
- Update of all reports, performance tracking and objectives + budgets targets and update
- Prepare format of all marketing and sales proposal
- Update price list and communicate
- Update meetings of brand & marketing
- Itinerary planning for Supplier Visits
- Sign Brand budget vouchers
- Ensuring timely execution of all brand plans
- Ensure brand reports and other relevant brand tasks are sent to their respective head offices timely.
- Laise with sales team for deployment of orphan brands
Business Development:
- Sourcing suppliers and double-checking brands managers work
- Know, visit customers and follow key accounts customers
- Be a brand ambassador with media, customers, business community in Ghana
- Business development of all brands at any time
- Acting Brand Manager for all orphan brands: Bushmills Irish Whisky, Frosty Jack & Crunpton Oaks Ciders,
Cockspur & Bajan Rums, Dos Armadillos Circulo, Samson Portfolio of Spirits, etc
- Oversee Brands performance management
Marketing:
- Learn how to establish trade and marketing brand plans and insure their implementation
- Master the brand identity and the vision of the brand globally and in Ghana
- Follow up of training and coaching on brands to the sales and trade marketer
- Be responsible of all marketing events and Liaise with marketing for implementation of marketing events with
brand managers
- Manage pos inventory
- Inform sales of all new arrivals and new products + brief
- Be in charge of reconciliation budget in terms of expenses, refund for Imexco and pos and bottles reconciliation
- Improve develop and manage the social media of the company
- Update and improve company profile and all communication tools
- Liaise and follow social media plan with brands
JOB DIMENSION
MARKETING , SOCIAL MEDIA : liaise with CEO and finance manager Coordination with brands managers, sales team Develop marketing tools and social media