A reputable trading company with a diverse portfolio, including electronics and fast-moving consumer goods (FMCG), is seeking a dynamic and results-driven General Sales Manager. The successful candidate will take full ownership of sales operations — from developing strategies and forming a strong sales team, to actively engaging in the field to drive revenue growth. This role requires a hands-on leader who can meet ambitious sales targets, expand market share, and ensure consistent business growth across all product lines.

RESPONSIBILITIES

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  Develop, implement, and execute comprehensive sales strategies to achieve and exceed revenue targets.

  
  


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  Recruit, build, and lead a high-performing sales team, ensuring clear performance goals and continuous coaching.

  
  


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  Actively participate in field sales activities — supervising and motivating the team, visiting key accounts, and ensuring effective territory coverage.

  
  


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  Identify, pursue, and secure new business opportunities to expand the client base across electronics and FMCG sectors.

  
  


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  Drive aggressive sales targets, monitor performance, and implement corrective actions where necessary.

  
  


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  Build and maintain strong relationships with clients, distributors, retailers, and key stakeholders.

  
  


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  Conduct regular market visits to gather insights on competitor activities, pricing trends, and customer preferences.

  
  


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  Plan and oversee promotional activities, activations, and campaigns to boost brand visibility and sales.

  
  


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  Prepare and present accurate sales forecasts, performance reports, and growth strategies to senior management.

  
  


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  Manage sales budgets, allocate resources effectively, and ensure profitability.

  
  


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  Create a results-oriented culture within the team that emphasizes accountability, adaptability, and excellence.

  
  

Requirements

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  Diploma or Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.

  
  


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  Professional certifications in Sales or Marketing.

  
  


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  3–5 years of proven sales management experience in FMCG, electronics, or a related industry.

  
  


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  Demonstrated ability to recruit, lead, and develop sales teams.

  
  


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  Strong communication, negotiation, and interpersonal skills.

  
  


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  Analytical mindset with the ability to interpret data and market trends.

  
  


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  Deep understanding of consumer behavior and market dynamics in Accra and the surrounding areas.

  
  


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  Highly adaptable, target-driven, and capable of working under pressure.

  
  


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  Excellent work ethic with a proactive and hands-on approach.