Sales Representative Jobs

Permanent/Full Time

1 - 3 Years

First Degree

Manufacturing Jobs

Not Specified

QUALIFICATIONS AND REQUIREMENTS: • HND, or Bachelor’s degree in Marketing, Sales, Business Administration, or any related field. • Minimum of 2 years of field sales experience, preferably in FMCG or household products. • Proven experience in open market sales is highly desirable. • Strong sales acumen and customer engagement skills. • Ability to work independently and under pressure. • Good knowledge of the local market and surrounding areas. • Must be physically fit and able to move between multiple customer locations daily. • Fluency in English and at least one local language. KEY COMPETENCIES: • Sales drive and goal orientation • Persuasive communication and negotiation • Strong interpersonal skills • Self-motivated and proactive • Excellent time and territory management • Integrity and accountability WORKING CONDITIONS: • Field-based role involving extensive walking, market visits, and outdoor work. • May require early starts and occasional weekend work depending on market activity. Remuneration: • Competitive base salary • Attractive commission on sales • Daily transport allowance

2025-08-31

ABOUT DH INDUSTRIES LIMITED

DH INDUSTRIES LIMITED is a leading manufacturer and distributor of high-quality soap and detergent products, committed to delivering innovative and sustainable cleaning solutions. We pride ourselves on our dedication to quality, customer satisfaction, and environmental responsibility. Join our team and help us drive growth and success in the FMCG industry! 

JOB PURPOSE:

We are seeking a dynamic, motivated, and results-oriented Open Market Sales Executive to join our sales team. This individual will be responsible for promoting and selling our range of soap and detergent products in open markets, including high-traffic retail areas, local markets, and roadside vendors. The ideal candidate must be self-driven with a deep understanding of consumer behavior in open markets and a proven ability to convert foot traffic into sales.

The role involves aggressive fieldwork, building new customer relationships, managing stock, ensuring visibility of products, and meeting daily sales targets.

KEY RESPONSIBILITIES:

1. Market Penetration and Customer Acquisition

• Identify and target high-potential open market areas such as local markets, mobile traders, kiosks, and roadside vendors.


• Recruit and onboard new customers in the open market segment.


• Promote and demonstrate company products to prospective buyers.


• Consistently explore and penetrate new territories to expand the company’s market presence.

2. Sales Execution and Target Achievement

• Sell products directly to retailers and vendors in open markets.


• Drive daily sales to meet or exceed assigned targets.


• Develop and implement effective route plans to optimize market coverage.


• Upsell and cross-sell products to increase average transaction value.

3. Customer Relationship Management

• Build strong, long-lasting relationships with customers through excellent service and follow-up.


• Handle customer feedback, complaints, and requests professionally.


• Provide market intelligence and competitor feedback to the Sales Manager regularly.

4. Product Visibility and Merchandising

• Ensure the company’s products are visibly and attractively displayed in market stalls.


• Maintain brand visibility through placement of branded materials and regular stock availability.


• Educate customers on the benefits, usage, and value proposition of each product.

5. Reporting and Record-Keeping

• Maintain accurate records of daily sales, customer details, stock movement, and collections.


• Submit daily and weekly sales reports, customer feedback, and route activity reports.


• Monitor stock levels and request restocks in a timely manner.

Accra Central

Greater Accra

Madar Street