"Over the years, Y'ello Care has touched numerous lives, including that of the girls at Aburi Girls' Senior High School, and has implemented various initiatives to promote digital inclusion, education, and economic empowerment. This year's campaign, themed 'Connecting at the Root,' promised to be even more impactful, with MTN Ghana employees and partners rolling up their sleeves to teach digital skills, support small businesses, and introduce farmers to mobile solutions," he noted.

In an interview, the CEO elaborated on the essence of MTN Yellow Care, saying, "Yellow Care is about volunteerism. It's the entire MTN across Africa, and every MTN country participates. In Ghana, all our staff volunteered, and each year, we had a theme. This year, it was about 'getting at the roots' - digital inclusion at the roots." He noted that staff of MTN Ghana went out to all regions to volunteer their time and effort to help people and uplift the people of Ghana through various programs. "It's really about bringing digital skills and giving people the tools to grow their businesses," he emphasized.

Adwoa Afriyie Wiafe, the Chief Corporate Services and Sustainability Officer at MTN Ghana, emphasized the significance of Yellow Care, saying it was focused on sustainability and the company's contribution to society. This year's theme, "Connecting at the Root: Connecting Communities through the Use of Digital Tools," she noted, aimed to connect people and communities through digital skills training and other activities. "The program included hands-on training at ICT centers and a digital truck that moved from community to community, providing training in various areas of industry," she said.

Ms. Wiafe urged all staff to participate, aiming for over 90% participation, up from 88.5% the previous year. She thanked partners and stakeholders for their support, highlighting the importance of collaboration in driving sustainability initiatives.

Representing the Minister of State in Charge of Climate Change and Sustainability, Honorable Issifu Seidu, the Technical Director to the Minister, Mr. Cedric Dzelu, expressed his excitement about MTN's commitment to sustainability. He highlighted the importance of digital tools in promoting sustainability. Mr. Dzelu called on MTN Ghana to lead the way in sustainability leadership, sharing its knowledge and expertise with other businesses, schools, and communities. He also urged participants to embrace volunteerism, emphasizing that it not only benefited the community but also shaped the kind of nation they wanted to live in.

The 21 Days of Y'ello Care campaign impacted communities across Ghana, with beneficiaries in the Volta, Western, Eastern, and Northern regions. Specifically, the campaign touched lives in Togorme (Volta Region), Kojokrom (Western Region), Jumapor (Eastern Region), and Bimbilla (Northern Region). Through this initiative, MTN Ghana employees provided digital skills training, health and wellness demos, and creativity and entrepreneurship skills, including social media training, cell phone repairs, and content creation. Employees also served as mentors to youth, guiding them in setting goals and launching online campaigns or stores, and registered community members on the Mpharma App (mCare) for online medical consultation and insurance ¹.