The exercise which started from the Madina Experience Centre in Accra saw nearly 100 residents passing through to have their checks for free and also have a free consultation with a BIMA doctor over the phone after their results were shared with the BIMA Doctor medical team.

Speaking to the media after the exercise, the mHealth Operations Manager, Mr. Emmanuel Adutwum Sarkodie said, the purpose of the exercise across the country was to give everyone the opportunity to proactively check their health status even when they were not sick.

According to him, the focus is to introduce preventive healthcare to the public.

"We noticed that preventive health is not common among Ghanaian communities. People get to only speak to health professionals when they are sick and we want to change the narrative as BIMA," he said.

"So we have started with health checks which I think is a big step in the right direction. After the check-up, one gets the opportunity for a free consultation with our BIMA Doctors who provide 24/7 services".

Also, the Customer Experience Centre Associate in charge of the Madina Experience Centre, Moud Naa-Quaye added that, this is an opportunity to bring health care to the doorstep of everyone.

She took the opportunity to call on everyone to try and pass by any of the ten experience centres across the country to have a check.

"I call on everyone to register with BIMA insurance because we provide you with not just a Doctor but a lifetime friend to help you in all your health needs and to achieve our dream of protecting every family's future," she said.

According to Dr. David Sunu, Chief Medical Officer and Acting Country Manager of BIMA Ghana, this initiative is a strategic move to incorporate a physical dimension to BIMA's telemedicine service. The health check at the Experience centres provides information to improve the range of medical conditions that could be resolved by a BIMA Doctor.

"At BIMA, we believe in continually improving our service and responding to customer feedback. Health checks at our Experience centres is a key part of our efforts in improving our clinical diagnosis and expanding the range of medical conditions that BIMA Doctors can resolve over the phone. We also provide similar in-person services through our partnerships with 158 laboratories in 9 regions of Ghana where vital checks and laboratory tests can be done as part of BIMA's health services".

Meanwhile, some residents who had their checks were so grateful to BIMA for the opportunity. They urged everyone to participate in the exercise because it will safeguard their health.

BIMA Ghana offers financial protection through the provision of insurance cover to over 2 million customers.

As part of its customer-centric agenda, BIMA in partnership with GIZ (Deutsche Gesellschaft fur Internationale Zusammenarbeit) launched 10 Customer Experience Centres at locations including Chorkor, Suame, Ejisu, Madina, Tema, Cape Coast, Sunyani and Tarkwa to bring customer service and claims to the door step of customers.