OpenAI has launched a new product to help enterprises navigate the world of AI agents, focusing on agent management as critical infrastructure for enterprise AI adoption.

On Thursday, AI giant OpenAI announced the launch of OpenAI Frontier, an end-to-end platform designed for enterprises to build and manage AI agents. It’s an open platform, which means users can manage agents built outside of OpenAI too.

Frontier users can program AI agents to connect to external data and applications, which allows them to execute tasks far outside of the OpenAI platform. Users can also limit and manage what these agents have access to, and what they can do, of course.

OpenAI said Frontier was designed to work the same way companies manage human employees. Frontier offers an onboarding process for agents and a feedback loop that is meant to help them improve over time the same way a review might help an employee.

OpenAI touted enterprises, including HP, Oracle, State Farm, and Uber as customers, but Frontier is currently only available to a limited number of users with plans to roll out more generally in the coming months.

The company would not disclose pricing details in a press briefing earlier this week, according to reporting from The Verge. OpenAI declined to comment on pricing.

Agent-management products become table stakes since AI agents rose to prominence in 2024. Salesforce has arguably the best-known such product, Agentforce, which the company launched in the fall of 2024. Others have quickly followed. LangChain is a notable player in the space that was founded in 2022 and has raised more than $150 million in venture capital. CrewAI is a smaller upstart that has raised more than $20 million in venture capital.

In December, global research and advisory firm Gartner released a report about this type of software and called agent management platforms both the “most valuable real estate in AI” and a necessary piece of infrastructure for enterprises to adopt AI.

It’s not surprising that OpenAI would release this platform in early 2026, as the company has made it clear that enterprise adoption is one of its main focus areas for this year. The company has also announced two notable enterprise deals this year with ServiceNow and Snowflake.

Still, if OpenAI wants to be a meaningful player in the enterprise space, offering a product like Frontier is a promising step.