Goldbod Jewellery Limited, a subsidiary of the Ghana Gold Board, has launched a comprehensive retooling programme to modernise its production processes and strengthen the investment appeal of its gold products.

Management says the upgrade is crucial to repositioning the company’s value-added offerings to attract both local and international investors seeking consistent quality and reliable returns.

As part of this strategy, the company is promoting its product line as a compelling investment opportunity, offering attractive yields for individuals and institutions looking to diversify their portfolios with gold-backed assets.

To widen market access, Goldbod Jewellery has also introduced a new e-commerce platform designed to simplify the purchase and ownership of its gold products.

Unveiling the platform, Managing Director Gertrude Emefa Donkor described it as Ghana’s first fully operational 24-hour digital gold showroom, built to serve customers worldwide. She noted that the platform offers seamless access, enhanced transparency, and a modern interface that aligns with today’s digital investor’s expectations.

“Today, we are launching something even bigger,” she said. “It is my honour to officially introduce the new Goldbod Jewellery e-commerce website (jewellery.goldbod.gov.gh). This is not just a website — it is Ghana’s 24-hour digital gold showroom.