Ms. Esther A N Cobbah, Chief Executive Officer of Stratcomm Africa And Mr. Mussa K  Dankwa, Executive  Director of Global Info Analytics announced the partnership and unveiled the findings of the 2025 study.

Under the theme “Decoding Brand Perception of Businesses: Insights for Strategic Growth,” the event underscored a clear call to action for brands to prioritize reputation, listen to consumer voices, and anchor strategies in data insights not assumptions.

The report provides a deep dive into how brands across the banking sector in Ghana are perceived by consumers, drawing from robust, scientifically grounded data. It reveals trends in consumer sentiment, loyalty drivers, and market dynamics.

Ms. Sharon K. Anim, Marketing Communication Manager of Stratcomm Africa, who welcomed guests said,” This partnership with Global Info Analytics is unique. It brings together credible, scientific research, strategic interpretation and creative execution.”

Mr. Mussa K. Dankwah, who presented the findings, highlighted that this report is a critical resource for businesses, policymakers, and communicators who seek to align their strategies with public expectations and preferences. “With this research, we present more than numbers; we present a blueprint for building trusted brands in Ghana,” he noted.

CEO of Stratcomm Africa, Ms. Esther A. N. Cobbah, said the initiative is part of Stratcomm Africa’s celebration of over three decades in the communication industry and ongoing commitment to blending the science and art of communication. “We continue to translate insight into impact for our clients. Today’s report reflects that tradition and our forward-looking vision for strategic growth through reputation management,” she said.

With this landmark launch, Stratcomm Africa reinforces its position as Ghana’s premier total communication agency where creative excellence is informed by empirical precision.