Digital Marketing Jobs

Permanent/Full Time

1 - 3 Years

First Degree

Education Jobs

GH¢1,000.00 - GH¢2,000.00

Qualifications: Bachelor’s degree in Marketing, Communications, Digital Media, Business Administration, or a related field. 2+ years of hands-on experience in digital marketing or social media management. Certification in Digital Marketing (Google Digital Garage, HubSpot, Facebook Blueprint) is an advantage. Experience in professional services, education, or HR sectors is a plus. Key Performance Indicators (KPIs): Growth in social media followers and engagement rates Website traffic and lead conversions Email campaign open and click-through rates ROI on paid advertising campaigns Brand visibility and audience growth metrics

2025-05-27

The Digital Marketing and Social Media Executive is responsible for developing, implementing, and managing marketing campaigns that promote the company's brand, products, and services across digital platforms. The role focuses on enhancing brand awareness within the digital space, driving website traffic, generating leads, and managing the organization's social media presence.

Key Responsibilities

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  Develop and execute digital marketing strategies to increase brand visibility and engagement.

  
  


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  Manage daily operations of the company’s social media profiles (LinkedIn, Instagram, Facebook, X/Twitter, TikTok, etc.).

  
  


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  Create, curate, and schedule engaging content across all digital channels.

  
  


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  Plan and manage email marketing campaigns, newsletters, and CRM communications.

  
  


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  Optimize company websites and landing pages for SEO and manage Google Ads campaigns.

  
  


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  Conduct market research and competitor analysis to identify trends and opportunities.

  
  


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  Monitor, analyze, and report on digital marketing performance metrics (Google Analytics, Facebook Insights, etc.).

  
  


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  Collaborate with the design team to create visually appealing graphics, videos, and promotional materials.

  
  


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  Manage paid social media advertising campaigns (Facebook Ads, LinkedIn Ads, Instagram Promotions).

  
  


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  Support event promotions, webinars, product launches, and corporate communication activities online.

  
  


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  Stay up-to-date with digital marketing and social media trends and best practices.

  
  

Key Skills and Competencies:

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  Strong knowledge of SEO/SEM, Google Analytics, Google Ads, and CRM tools.

  
  


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  Expertise in social media management platforms (e.g., Hootsuite, Buffer, Meta Business Suite).

  
  


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  Solid understanding of content creation, copywriting, and brand messaging.

  
  


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  Knowledge of basic graphic design tools (Canva, Adobe Suite is a plus).

  
  


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  Strong organizational, multitasking, and project management skills.

  
  


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  Excellent communication and interpersonal skills.

  
  


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  Analytical mindset with the ability to interpret data and trends.

  
  

Airport Residential Area

Greater Accra

No. 3 Odoi Kwao Street. Airport Residential Area.