Digital Marketing Jobs

Permanent/Full Time

1 - 3 Years

First Degree

Education Jobs

Not Specified

Bachelor’s degree in Marketing, Communications, Digital Media, or related field. Minimum 2 years’ experience in a digital marketing role, preferably in education or training. Proficiency in social media management tools (Meta Business Suite, Hootsuite), Canva, Google Ads, and email marketing platforms. Basic graphic design and video editing skills are a plus. Strong writing and storytelling abilities. Ability to work independently and collaboratively in a dynamic team environment.

2025-04-30

We are seeking a creative and results-driven Digital Marketing and Communication Executive to support the promotion and visibility of our professional training programs. The successful candidate will be responsible for developing and executing digital campaigns, managing content across platforms, and enhancing engagement with prospective students and stakeholders.

Duties and Responsibilities

 

Digital Marketing Strategy & Execution

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  Plan and implement digital marketing strategies to promote professional programs.

  
  


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  Run paid advertising campaigns across Google, Facebook, LinkedIn, and Instagram.

  
  


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  Monitor and optimize campaign performance to meet enrollment and branding KPIs.

  
  

Content Development

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  Create, curate, and manage engaging content (text, images, videos) for website, social media, and email newsletters.

  
  


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  Collaborate with the programs team to generate promotional materials, flyers, and announcements.

  
  


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  Ensure consistent branding and tone of voice across all platforms.

  
  

Website & SEO Management

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  Update program pages and landing pages regularly with accurate and compelling content.

  
  


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  Apply SEO best practices to increase organic visibility and lead generation.

  
  

Communication & Engagement

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  Respond to inquiries via social media and email in a timely and professional manner.

  
  


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  Support online and offline communication efforts, including webinars, info sessions, and alumni engagement.

  
  


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  Coordinate communication calendars to ensure timely updates about application deadlines, event dates, and results.

  
  

Analytics & Reporting

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  Track and report performance metrics across channels (engagement, conversion, reach, etc.).

  
  


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  Provide insights and recommendations for improving digital outreach and enrollment conversion.

  
  

Airport Residential Area

Greater Accra

No. 3 Odoi Kwao Street. Airport Residential Area.