Marketing Manager Jobs

Permanent/Full Time

5 - 10 Years

Masters Degree

IT Jobs

Not Specified

EDUCATION/EXPERIENCE •A minimum of Master’s degree in Business Administration, Marketing, Statistics/Data Science (applied to marketing), or a related field. •A minimum of 8 years of professional experience in marketing, with strong exposure to digital marketing strategies. •A minimum of 3 years of experience in managerial role within telecommunications marketing (B2C Focus). REQUIREMENTS •Proven experience in developing and executing integrated marketing and digital campaigns. •Strong knowledge of digital channels, including social media, SEO/SEM, email marketing, content marketing, and online advertising. •Demonstrated experience in brand management, customer acquisition, and retention strategies. •Ability to analyze market trends, consumer insights, and campaign performance using data and analytics tools. •Experience managing marketing budgets and delivering campaigns within agreed financial targets. •Strong leadership and people management skills, with the ability to mentor and manage cross-functional teams. •Excellent communication, presentation, and stakeholder management skills. •Experience within the telecommunications, or technology sector is an added advantage. •Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.

2026-01-31

Our client, a reputable and leading mobile network operator, is seeking an experienced SENIOR MARKETING AND DIGITAL MANAGER to join its dynamic team.

ROLE PROFILE
The ideal candidate will provide strategic leadership for the organisation. The role is responsible for developing value propositions that address the needs of various market segments, driving innovation, and expanding the portfolio of products and services, including voice, data, VAS, Business Intelligence, CBM, and devices. This position requires a strategic thinker with a strong background in telecommunications and a proven track record of driving growth, profitability, and enhancing customer satisfaction. He /she will also undertake the following tasks:

DUTIES/RESPONSIBILITIES Strategic Marketing & Business Growth:
•Develop and implement business strategies to increase market share and revenue across customer segments.
•Lead the design and execution of go-to-market strategies from concept to execution.
•Drive innovation to expand offerings in voice, data, devices, and digital services.
•Oversee commercial OPEX and CAPEX planning for B2C operations.

Digital Transformation & Customer Engagement:
•Lead digital adoption among key segments, ensuring significant uptake of Max It and digital content.
•Enhance customer experience and loyalty through innovative initiatives and continuous improvements.
•Develop and streamline processes for CBM, product development, churn management, and customer experience.

Customer Base Management (CBM):
•Co-design and manage CBM activities internally and with external partners.
•Analyze customer insights and market trends to optimize product portfolios and customer retention strategies.
•Drive data-driven decision-making to improve segmentation, targeting, and personalized offerings.

Leadership & Cross-Functional Collaboration:
• Lead and motivate the B2C marketing team to deliver sales targets and exceptional customer service.
• Collaborate effectively with Sales, IT, Network, Legal, Finance, and Communication teams to ensure successful product launches and campaigns.
• Partner with B2B, branding, and communication functions to drive integrated marketing initiatives.
Performance Management & Compliance:
• Monitor performance metrics, providing regular insights and strategic recommendations to senior management.
•Ensure compliance with regulatory requirements and uphold strong industry relationships.
•Deliver accurate forecasting and budgeting for B2C operations

La Otwe

Greater Accra

ACCRA