info@businessghana.com
Commercial Manager
Other Management Jobs Information
Job Overview
An established and reputable swimming pool construction and services company is seeking a Commercial Manager to lead its sales, marketing, and customer experience operations. This strategic role will be responsible for driving business growth, optimizing customer acquisition, and enhancing overall profitability. The ideal candidate will bring a blend of commercial acumen, leadership, and relationship-building skills, along with a results-oriented mindset. With a long-standing presence in the Ghanaian market, the company is known for delivering high-quality pool installations, innovative filtration technology, and outstanding after-sales support. This is a great opportunity to lead a high-impact commercial function within a growing organization.
Key Responsibilities
1. Sales & Lead Generation
Develop and execute comprehensive sales strategies to meet revenue targets.
Identify and convert new leads through marketing, referrals, and business networking.
Deliver compelling sales pitches and proposals that communicate product value.
2. Customer Relationship Management
Build and maintain strong relationships with prospective and existing clients.
Oversee the full sales lifecycle—from initial engagement to project completion and after-sales support.
Ensure an exceptional customer experience throughout the buying and service journey.
3. Market & Product Analysis
Develop deep product knowledge and understand technical features of pool systems.
Conduct market research to identify trends, customer needs, and competitive offerings.
Propose pricing and product packaging strategies that align with customer expectations and market positioning.
4. Project Coordination
Collaborate closely with design and construction teams to ensure projects meet client requirements.
Track timelines, costs, and project delivery to ensure smooth execution.
Act as a central point of contact between commercial and technical departments.
5. Reporting & Business Insights
Analyze sales performance data and track key business metrics.
Provide periodic reports to management on sales activity, market opportunities, and project progress.
Recommend improvements to increase sales efficiency and customer retention.
Key Performance Indicators (KPIs)
Sales Revenue: Generated from pool construction, accessories, and maintenance.
Customer Acquisition: Number of new clients secured.
Sales Growth: Month-on-month and annual percentage growth.
Average Deal Size: Value of signed pool construction projects.
Customer Satisfaction: Based on feedback, reviews, and surveys.
Sales Cycle Time: Time from first contact to deal closure.
Project Delivery: Rate of on-time and on-budget project completion.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Sales, or a related discipline.
A master’s degree or certification in sales, marketing, or project management is an added advantage.
At least 5 years of experience in a sales, commercial, or business development role.
Experience within the construction, home improvement, or technical services industries is preferred.
Proven record of meeting sales targets and leading commercial initiatives.
Strong sales and negotiation skills.
Excellent communication and interpersonal abilities.
Proficient in CRM and sales reporting tools.
Solid understanding of customer lifecycle management.
Self-driven, innovative, and strategic in approach.
